Sunday, May 01, 2005

More data on online ads

MediaPost
"ONLINE ADVERTISING REVENUES FOR THE year climbed to a new record of $9.6 billion--up 33 percent from 2003, and 19 percent from the previous record of $8.1 billion in 2000--according to a report released Thursday by the Interactive Advertising Bureau and PricewaterhouseCoopers. Web ad revenues for the last three months of the year contributed $2.69 to the annual total, representing a 24 percent increase from the $2.18 online ad spend in the fourth quarter of 2003."

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