Andy Duncan CEO Channel 4 (UK) at Verge - 10.15
Key TV guy on new trends, obviously focusing on digital and multi-channel. Fascinated to hear what he has to say about advertising.
1) "Great TV means great programming". Remains as powerful as ever, according to AD. TV watching is going up (reach for salt pinch here)
2) Multi-channel - 60% of homes digital, 6m homes have Freeview, free Sky on the way and free Sat. "Takeup is driven by better consumer choice", more free homes predicted than pay. Sky and Cable to work hard to keep up here, although Sports in particular remains an issue.
3) Other digital matters ... new Nokia iPod-type phone, for example.
The consumer is becoming the media owner ... (me, not Andy here!) = critical trend for digital strategies.
3) "How rights issues will tend to hold back the revolution". Good point, especially of course in AV, while music is simpler in terms of clearance.
4) Stuff about "the future of Channel 4", and its role as an innovator. C4 "well-placed for opps in web and mobile". "Brands matter more than ever" (meaning within the broadcast business). New broadband documentary channel, "four docs" sounds interesting.
5) Thoughts on advertising? "No one really knows". Long term trends: Decline in BBC view share, commercial TV growth high relative to BBC, young audiences going up, opps to reach them growing, growing reach to niche audiences, mobile link-ups, but the key core idea is a TV idea. "What really makes a difference is the great Breakthrough idea: take risks and stand out".
Longer term, impact of PVR's dramatic but only from 5-10 years on. Mobile and internet tie-ups, but not major in AD's view.
Final comment: "For the agile, it's a world of opportunity".
1) "Great TV means great programming". Remains as powerful as ever, according to AD. TV watching is going up (reach for salt pinch here)
2) Multi-channel - 60% of homes digital, 6m homes have Freeview, free Sky on the way and free Sat. "Takeup is driven by better consumer choice", more free homes predicted than pay. Sky and Cable to work hard to keep up here, although Sports in particular remains an issue.
3) Other digital matters ... new Nokia iPod-type phone, for example.
The consumer is becoming the media owner ... (me, not Andy here!) = critical trend for digital strategies.
3) "How rights issues will tend to hold back the revolution". Good point, especially of course in AV, while music is simpler in terms of clearance.
4) Stuff about "the future of Channel 4", and its role as an innovator. C4 "well-placed for opps in web and mobile". "Brands matter more than ever" (meaning within the broadcast business). New broadband documentary channel, "four docs" sounds interesting.
5) Thoughts on advertising? "No one really knows". Long term trends: Decline in BBC view share, commercial TV growth high relative to BBC, young audiences going up, opps to reach them growing, growing reach to niche audiences, mobile link-ups, but the key core idea is a TV idea. "What really makes a difference is the great Breakthrough idea: take risks and stand out".
Longer term, impact of PVR's dramatic but only from 5-10 years on. Mobile and internet tie-ups, but not major in AD's view.
Final comment: "For the agile, it's a world of opportunity".
posted by Michael Mouse at 9:13 am
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