Survival tactics for the age of the digital consumer - 10.00

Brian's tips for staying alive include:

1) Invitation and permission
2) Become better storytellers (after Rolf Jensen ... "The Dream Society")
3) Become a good "brand parent" (Not new ... bringing up the brand - written up in my book "Promiscuous Customers ..." 3 years ago, grrr!) Let go, exhorts Brian H ...
4) The critical role of Trust (also written up heavily in that book ... hmmmm ....)
5) Put your money where the consumer is (meaning, here, the Internet and mobile of course)