Hooray! TV-free ad buys into view at NAB!
NAB2004 Daily News Online
"'For the first time, advertisers are interested in exploring alternatives to television,' said Burtch Drake, president and CEO of the American Association of Advertising Agencies.
Drake said many advertisers are now asking agencies to produce plans that don't include any television buys, focusing instead on media that can better target specific demographic and geographic audiences."
"'For the first time, advertisers are interested in exploring alternatives to television,' said Burtch Drake, president and CEO of the American Association of Advertising Agencies.
Drake said many advertisers are now asking agencies to produce plans that don't include any television buys, focusing instead on media that can better target specific demographic and geographic audiences."
posted by Michael Mouse at 8:21 am
0 Comments:
Post a Comment
<< Home