Sunday, April 24, 2005

Ad networks could expand to TV, mobile phones

sfgate.com
"Expanding their advertising network beyond Web pages could help Yahoo's and Google's businesses grow after reaching their limits online. The seeds are already in place, according to analysts.
Paul Palumbo, an analyst for AccuStream iMedia Research, an interactive media consulting firm, cited a Google video service introduced last week. Users will be able to download video files submitted to the site by amateurs and Hollywood alike, eventually accompanied by ads, he predicted."

Advertising's breaking out in all sorts of new directions ... now all we have to do is persuade folks to do new cool stuff. No doubt that the consumer's up for it ... now then, step forward agencies!

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