Experience drives new hotel campaign, not destinations
WSJ.com
"The Ritz-Carlton hotel chain has long been known as a quiet and dignified choice for upscale travelers of a certain age -- not a place for the young and moneyed to frolic. Hoping to shake up that staid image, Ritz-Carlton next month will launch a print ad campaign designed to capture a more youthful crowd with an emphasis on experiences, not destinations."
"The Ritz-Carlton hotel chain has long been known as a quiet and dignified choice for upscale travelers of a certain age -- not a place for the young and moneyed to frolic. Hoping to shake up that staid image, Ritz-Carlton next month will launch a print ad campaign designed to capture a more youthful crowd with an emphasis on experiences, not destinations."
posted by Michael Mouse at 5:59 pm
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