Ad growth numbers from Forrester and others
WSJ.com
"Nearly 85% of advertisers plan to increase their online ad budgets this year, with the increases averaging 25%, according to a report the Cambridge, Mass., research company plans to release today. More than 40% of these advertisers are cutting spending on traditional ad vehicles such as magazines, newspapers, and direct mail to help fund the online increase, Forrester says. The report is based on recent surveys of 99 national advertisers who buy online ads. Forrester also surveyed Internet-related companies."
"Nearly 85% of advertisers plan to increase their online ad budgets this year, with the increases averaging 25%, according to a report the Cambridge, Mass., research company plans to release today. More than 40% of these advertisers are cutting spending on traditional ad vehicles such as magazines, newspapers, and direct mail to help fund the online increase, Forrester says. The report is based on recent surveys of 99 national advertisers who buy online ads. Forrester also surveyed Internet-related companies."
posted by Michael Mouse at 1:32 pm
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