Corporate Marketers Try Out Blogs - Vespa takes a lead
WSJ.com
"In a move that runs counter to current popular notions of how the so-called blogosphere ought to operate, Piaggio Group, the Italian manufacturer of Vespa scooters, intends to launch two blogs written by U.S. Vespa owners. Piaggio views the blogs as extensions of traditional scooter clubs, in which enthusiasts of the vehicles gather to discuss issues and ideas, says Paolo Timoni, chief executive of Piaggio USA."
"In a move that runs counter to current popular notions of how the so-called blogosphere ought to operate, Piaggio Group, the Italian manufacturer of Vespa scooters, intends to launch two blogs written by U.S. Vespa owners. Piaggio views the blogs as extensions of traditional scooter clubs, in which enthusiasts of the vehicles gather to discuss issues and ideas, says Paolo Timoni, chief executive of Piaggio USA."
posted by Michael Mouse at 9:35 am
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