Thursday, February 10, 2005

WSJ.com - McDonald's Tries for 'Viral' Buzz

MacBuzz:
"A Super Bowl ad featuring obsessive interest in a McDonald's french fry shaped like the 16th president drew a lot of puzzled looks from the tens of millions of people watching the big game, and a relative trickle of thousands went online to find out more about the spot. And that is just the way McDonald's likes it."

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