Thursday, February 10, 2005

The Invisible Brand finally gets recognition!

MediaPost
"BRANDS AND MEDIA THAT DELIVER on the promise to save consumers' time are best-positioned for the current marketplace, a study by trendsetter strategist Marian Salzman found."
Am not a big fan of Ms Salzman's work - finding it less than revelatory and too ad-squewed for my taste. But this makes me happy.

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