Less is more at Clear Channel
MediaPost piece
"CLEAR CHANNEL RADIO MAY NOT yet be getting any more from advertisers, but its decision to run few commercials in its radio broadcasts is winning more fans among listeners. According to results of two separate studies released by Clear Channel on Tuesday, the company's so-called 'Less is More' initiative indicates that the reduction in programming interruptions and shorter commercial breaks is improving the involvement of radio listeners."
"CLEAR CHANNEL RADIO MAY NOT yet be getting any more from advertisers, but its decision to run few commercials in its radio broadcasts is winning more fans among listeners. According to results of two separate studies released by Clear Channel on Tuesday, the company's so-called 'Less is More' initiative indicates that the reduction in programming interruptions and shorter commercial breaks is improving the involvement of radio listeners."
posted by Michael Mouse at 2:14 pm
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