Branding and response to converge online
MediaPost Publications:
"THE DIFFERENCES BETWEEN CAMPAIGNS AIMED at building brand awareness and those with the goal of direct consumer response will increasingly evaporate online, predicts The Kelsey Group in its latest report, scheduled to be released today.
'By 2009, it may be more difficult to distinguish awareness advertising from directional advertising, as digital advertising platforms expand and lines between these forms of advertising blur,' states the report, titled 'Global Directional Media Forecast.'"
"THE DIFFERENCES BETWEEN CAMPAIGNS AIMED at building brand awareness and those with the goal of direct consumer response will increasingly evaporate online, predicts The Kelsey Group in its latest report, scheduled to be released today.
'By 2009, it may be more difficult to distinguish awareness advertising from directional advertising, as digital advertising platforms expand and lines between these forms of advertising blur,' states the report, titled 'Global Directional Media Forecast.'"
posted by Michael Mouse at 5:19 pm
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