Two wrongs?

Today's (Jan 17th) NY Times points to one convergence that DOES need our attention, with the report Interpublic to Buy Stake in Endeavor Ad Agency.

The Hollywood comes to Madison Ave (and perhaps one day Charlotte Street ???) story is an interesting one, not least because, as so beautifully articulated in Michael Wolff's superb (genuinely) "Autumn of the Moguls", no one gets it wronger than the big guys when they fall hard ...

So what's the difference? Why should we care? Isn't this just King Biscuit Hour coming round again?

Worth noting here that despite the waffle about synergies etc etc, both sides - the content and the ad business - are more than a little uncertain about what comes next ... Sound familiar? No? OK, how about AOL Time Warner.

I love the idea - doesn't everyone - but the commercial reality may be that these two old foes on the same side of the table ... well, might not create any new value, and may just erode a whole lot of the old.

The money's moved. Does huddling together seem like the right response here, or do these guys need to read "Who Moved My Cheese"? Now then, which sneaker brand would look best in the "find new cheese" sequence?