One in four Brits on net for Porn ... but look at the other numbers too

A sobering (unless you're a porno purveyor of course) piece of research from ISP Homecall tells us that "23 per cent of Britons are getting broadband for the porn, and it's by far the most important factor in getting wired. 12 per cent cited access to music videos, 8 per cent access to movie trailers, and a gratifying 9 per cent for radio, which is undergoing a renaissance in the UK ...

Only five per cent cited social factors, such as the ability to share photos and information with friends and family, which has spurred the latest round of Silicon Valley bubble investment. (Friendster, Flickr et al). And education didn't even figure.

Strikingly absent from the survey of 5,000 members of the public is any mention of illicit file sharing. The survey was conducted after the London-based copyright lobby group launched the first wave of suits against British file sharers."

These numbers need cold consideration if we're to help brands connect right.