Can't pronounce the company's name, but like the report!
Dotomi teamed up with the Ponemon Institute to conduct the first-ever study about consumer response to opt-in communication on the Web.
Out of the 1,700 consumers surveyed:
84% want control over the types and frequency of Internet ads sent from a specific marketer.
64% felt that if they had control over the types of online communication they received, they would be more likely to trust the marketers that sent it to them.
56% feel respected when marketers attempt to understand their individual consumer interests.
89% would let a trusted marketer share their personal interests with a third party without permission in order to increase the quality of services and products produced.
However, only 20% would let a marketer share information in order to track their buying behavior and project future purchasing decisions."
Out of the 1,700 consumers surveyed:
84% want control over the types and frequency of Internet ads sent from a specific marketer.
64% felt that if they had control over the types of online communication they received, they would be more likely to trust the marketers that sent it to them.
56% feel respected when marketers attempt to understand their individual consumer interests.
89% would let a trusted marketer share their personal interests with a third party without permission in order to increase the quality of services and products produced.
However, only 20% would let a marketer share information in order to track their buying behavior and project future purchasing decisions."
posted by Michael Mouse at 4:34 pm
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