The latest in the TiVo saga points up the media service model

What does it mean for ads now that TiVo goes mobile with new free service that ports (authorised) programmes across to laptops etc? It means that the new entertainment plays are all about helping consumers manager their experience across all channels - a tough business but full of opp'y.

Is content king here? No, but context is. If providers want consumers to crack the wallet, they need not compelling content, but compelling service models that follow the consumer's purposes across location, channel and device, and domain (that means comms, media too).

Everything else? I think it's back to advertising.