Sunday, October 02, 2005

Youth + music = web

FMQB
"A new study from Yahoo! and OMD Worldwide�finds that globally, youths far prefer to get their music fix from the Internet than the radio. The study, entitled 'Truly, Madly, Deeply Engaged: Global Youth, Media and Technology,' looks at 13-24 year olds in 11 countries and their media habits. The researchers conclude that today's youth expect their media experiences to be highly personalized and tailored to their individual tastes."

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