Get Klued up about what comes next ...
MediaPost Publications
"The worst thing we can do is limit our understanding of the future to gadgets and technology. Those things will churn constantly, but they comprise one tactical piece of a much bigger puzzle,' warned Jack Klues, CEO of Starcom MediaVest Group, in his keynote address entitled 'Life After Chaos Scenarios' during Forecast 2006. 'People will change; their desires and demands will change. Their options will change. Channels will change. Clients will change. Our model will change.'
Klues told Forecast attendees that media agencies should be focused on coming up with more powerful and creative ideas for consumer contact ideas. "We should be mapping out and activating against those ideas in a way that resonates with consumers and reinforces what our clients' brands are all about."
"The worst thing we can do is limit our understanding of the future to gadgets and technology. Those things will churn constantly, but they comprise one tactical piece of a much bigger puzzle,' warned Jack Klues, CEO of Starcom MediaVest Group, in his keynote address entitled 'Life After Chaos Scenarios' during Forecast 2006. 'People will change; their desires and demands will change. Their options will change. Channels will change. Clients will change. Our model will change.'
Klues told Forecast attendees that media agencies should be focused on coming up with more powerful and creative ideas for consumer contact ideas. "We should be mapping out and activating against those ideas in a way that resonates with consumers and reinforces what our clients' brands are all about."
posted by Michael Mouse at 5:25 pm
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