Gamers are gluttons for music
The Industry Standard
"Care for an MP3 with that frag? Companies that want to boost sales of music and portable music players should consider marketing to a growing, but untapped audience -- hard-core gamers -- according to the results of a survey by IDC and IGN Entertainment Inc.
Gamers are spending hours each week playing computer games, but are also big consumers of music and audio devices, the survey of over 6,000 gamers found. However, rather than trying to pry gamers away from the warm glow of their LCD (liquid crystal display) screens to go see a show, the music industry should look for ways to integrate music with video games, such as tying audio devices and services into games or marketing online music and gaming services together, according to an IDC report."
"Care for an MP3 with that frag? Companies that want to boost sales of music and portable music players should consider marketing to a growing, but untapped audience -- hard-core gamers -- according to the results of a survey by IDC and IGN Entertainment Inc.
Gamers are spending hours each week playing computer games, but are also big consumers of music and audio devices, the survey of over 6,000 gamers found. However, rather than trying to pry gamers away from the warm glow of their LCD (liquid crystal display) screens to go see a show, the music industry should look for ways to integrate music with video games, such as tying audio devices and services into games or marketing online music and gaming services together, according to an IDC report."
posted by Michael Mouse at 5:35 pm
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