Monday, May 09, 2005

Get off the phone becomes get the phone off you!

Reuters
"SEOUL (Reuters) - Parents looking to grab a teenager's attention with a stiff punishment should confiscate their mobile phone.
A study by a top South Korean advertising firm shows that a mobile is one of a Korean teenager's most prized possessions.
Among 13- to 15-year-olds, 77.5 percent said a mobile phone was a 'must-have' item, while for those aged 16 to 18 the figure was 76.7 percent, the Cheil Communications survey showed.
'Cell phones are the key to a teenager's social network,' said Andy Joohyun Lee, senior researcher at Cheil Communications' Brand Marketing Institute."

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