Saturday, June 25, 2005

Big brands get the virus

Reuters.com
"Some of the world's biggest advertisers, including Microsoft and Anheuser-Busch, are increasingly turning to electronic word-of-mouth advertising campaigns as they seek inexpensive, provocative and entertaining ways to reach new customers.
Known commonly as viral advertising, the marketing strategy often can hide who's behind it and usually involves an online component to spur consumers to spread the message themselves with minimal noticeable involvement from the company."

Gamers are gluttons for music

The Industry Standard
"Care for an MP3 with that frag? Companies that want to boost sales of music and portable music players should consider marketing to a growing, but untapped audience -- hard-core gamers -- according to the results of a survey by IDC and IGN Entertainment Inc.

Gamers are spending hours each week playing computer games, but are also big consumers of music and audio devices, the survey of over 6,000 gamers found. However, rather than trying to pry gamers away from the warm glow of their LCD (liquid crystal display) screens to go see a show, the music industry should look for ways to integrate music with video games, such as tying audio devices and services into games or marketing online music and gaming services together, according to an IDC report."

Back in the groove

Been 6 weeks since I touched the blog and feeling quite guilty about it ... also rather alarmed to find the blog appearing so high on Google! Will be back on the blog soonest .... promise!