Saturday, April 09, 2005

The rise of the consumer-generated media machine

MediaPost
"If you buy the argument that the end of so-called 'traditional media'is just around the bend, you need look no further than 30-year-old Rafat Ali to see the (minimally bearded) face of the new order.
The upending of the long-familiar paradigm, in which consumers drool at the laps of corpulent, ad-laden content-casters, is just about dead; a new citizen-centric media, a sort of me-to-you 'minimedia,' will soon rule. That's the vision of the youthful brigade driving this movement. And for now, the wind is definitely at their back."

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