The rise of the consumer-generated media machine
MediaPost
"If you buy the argument that the end of so-called 'traditional media'is just around the bend, you need look no further than 30-year-old Rafat Ali to see the (minimally bearded) face of the new order.
The upending of the long-familiar paradigm, in which consumers drool at the laps of corpulent, ad-laden content-casters, is just about dead; a new citizen-centric media, a sort of me-to-you 'minimedia,' will soon rule. That's the vision of the youthful brigade driving this movement. And for now, the wind is definitely at their back."
"If you buy the argument that the end of so-called 'traditional media'is just around the bend, you need look no further than 30-year-old Rafat Ali to see the (minimally bearded) face of the new order.
The upending of the long-familiar paradigm, in which consumers drool at the laps of corpulent, ad-laden content-casters, is just about dead; a new citizen-centric media, a sort of me-to-you 'minimedia,' will soon rule. That's the vision of the youthful brigade driving this movement. And for now, the wind is definitely at their back."
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