RSS drives change in Big Media
MediaPost
"AS INTERNET USERS DISCOVER CONTENT aggregation's merit, advertisers and publishers fear a loss of control over their content and how users experience it. Now, several newspapers have launched their own customized RSS readers, in an effort to solidify their relationships with online readers.
In the last several weeks, the Los Angeles Times, Britain's Guardian, and CNET each have acknowledged plans to offer free, branded RSS readers. The Los Angeles Times, part of Tribune Co., and the Guardian, owned by the non-profit Scott Trust, said they were putting their own brands on a reader called NewsPoint."
"AS INTERNET USERS DISCOVER CONTENT aggregation's merit, advertisers and publishers fear a loss of control over their content and how users experience it. Now, several newspapers have launched their own customized RSS readers, in an effort to solidify their relationships with online readers.
In the last several weeks, the Los Angeles Times, Britain's Guardian, and CNET each have acknowledged plans to offer free, branded RSS readers. The Los Angeles Times, part of Tribune Co., and the Guardian, owned by the non-profit Scott Trust, said they were putting their own brands on a reader called NewsPoint."
posted by Michael Mouse at 4:36 pm
0 Comments:
Post a Comment
<< Home