Ceding Control Of Data To Users Could Benefit Marketers, Too

MediaPost Publications
"We generate Web interaction data constantly while we're online, but this data drains into databases, never to be seen again by the average consumer. What if consumers had control over the data that site publishers and advertisers collect for behavioral targeting and countless other purposes? AttentionTrust.org believes that both consumers as well as marketers could benefit if individuals were able to collect, store, manage and share their own 'attention data.'"