Ad dollars threaten bloggers' rebel reputations | CNET News.com
CNET News.com
"When Anita Campbell started her Web log about small-business trends two years ago, she thought it would simply be a service for her clients and help her consulting business grow.
Instead, she said, the blog 'just took off,' attracting more readers than she had dreamed of. Then, companies offered to pay her to post advertisements and product mentions on her site. There were enough offers, she said, that she could choose to work with only the ones relevant to her readers. And so, her blog, once just a marketing tool, became a money generator on its own."
"When Anita Campbell started her Web log about small-business trends two years ago, she thought it would simply be a service for her clients and help her consulting business grow.
Instead, she said, the blog 'just took off,' attracting more readers than she had dreamed of. Then, companies offered to pay her to post advertisements and product mentions on her site. There were enough offers, she said, that she could choose to work with only the ones relevant to her readers. And so, her blog, once just a marketing tool, became a money generator on its own."
posted by Michael Mouse at 10:07 am
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