Context-Sensitive Coupons
MIT Advertising Lab
"Coupons Inc launched Concordance, a program that places context-sensitive coupons on publishers' sites by scanning the pages for keywords and linking them to available offers. Jeff Weitzman, Coupons' president: 'When a site visitor clicks a Concordance link, they are taken to that site's own coupon section, and that offer is sorted to the front of the microsite, but the rest of the offers are available to browse through, select, and print as well.' A bit earlier, the company also launched video coupons."
"Coupons Inc launched Concordance, a program that places context-sensitive coupons on publishers' sites by scanning the pages for keywords and linking them to available offers. Jeff Weitzman, Coupons' president: 'When a site visitor clicks a Concordance link, they are taken to that site's own coupon section, and that offer is sorted to the front of the microsite, but the rest of the offers are available to browse through, select, and print as well.' A bit earlier, the company also launched video coupons."
posted by Michael Mouse at 9:27 am
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