Sunday, October 09, 2005

The Future of Advertising

Opinion from PC Magazine
"So what's next for advertising? It's becoming more and more apparent that mass-market advertising is so sickeningly ubiquitous that it's become an offense to many, myself included. Half-hour TV shows have only 20 minutes of content, with the rest commercials and promotions. People flock to HBO to get away from this problem. The biggest feature of TiVo and DVRs is the ability to kill commercials. MythTV has a plug-in that when you are recording a show takes the commercials out of the base recording automatically."

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