BBC takes media to the edge ...
WSJ.com
"The British Broadcasting Corp. will later this month begin a test that could spur more television networks to broadcast their programs over the Internet, altering the way people view their favorite shows.
About 5,000 selected viewers in the United Kingdom will be issued a computer program called the iMP (interactive media player) that allows them to download and share most of the BBC's TV programs for up to seven days, including its long-running soap opera EastEnders, the nightly news and major sporting events.
No other broadcaster has made so many shows available for download to computers. The BBC hopes its iMP software will become the iTunes of Internet television, allowing viewers to customize their TV schedules over the course of a week.
If the three-month test is successful, the BBC plans to make the iMP freely available in the U.K. next year, becoming the first TV network to show its entire schedule over the Internet."
"The British Broadcasting Corp. will later this month begin a test that could spur more television networks to broadcast their programs over the Internet, altering the way people view their favorite shows.
About 5,000 selected viewers in the United Kingdom will be issued a computer program called the iMP (interactive media player) that allows them to download and share most of the BBC's TV programs for up to seven days, including its long-running soap opera EastEnders, the nightly news and major sporting events.
No other broadcaster has made so many shows available for download to computers. The BBC hopes its iMP software will become the iTunes of Internet television, allowing viewers to customize their TV schedules over the course of a week.
If the three-month test is successful, the BBC plans to make the iMP freely available in the U.K. next year, becoming the first TV network to show its entire schedule over the Internet."
posted by Michael Mouse at 4:58 pm
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