Thursday, September 22, 2005

Trust issues hit the news for web users

The Industry Standard
"U.S. Internet users are dangerously ignorant about the type of data Web site owners collect from them and how that data is used, a new study has found.

This lack of awareness makes U.S. Internet users vulnerable to online exploitation, such as personal information misuse, fraud and overcharging, according a study conducted by the University of Pennsylvania's Annenberg Public Policy Center.
For the study, titled 'Open to Exploitation: American Shoppers Online and Offline' and released Wednesday, 1,500 adult U.S. Internet users were asked true-or-false questions about topics such as Web-site privacy policies and retailers' pricing schemes."

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