How Good Can Online Advertising Get?
emarketer.com
"As 84% of US advertising professionals told the American Advertising Federation last November, what makes the Internet different from traditional media is that it encompasses both classic targeting methods, such as demographic and psychographic profiling, and interactive ones, such as behavioral targeting and paid search."
Useful piece to bring you up to speed on benefits (esp ROI and tracking) of online ads.
"As 84% of US advertising professionals told the American Advertising Federation last November, what makes the Internet different from traditional media is that it encompasses both classic targeting methods, such as demographic and psychographic profiling, and interactive ones, such as behavioral targeting and paid search."
Useful piece to bring you up to speed on benefits (esp ROI and tracking) of online ads.
posted by Michael Mouse at 5:30 pm
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