Microsoft Covets Online Ad Revenue, Ballmer Says
WashingtonPost.com
"Grabbing a bigger share of online advertising spending is 'of keen interest' to Microsoft Corp., chief executive Steven A. Ballmer told a Washington area gathering yesterday, outlining the business strategy behind his company's ongoing talks with Dulles-based America Online Inc."
Can we talk? Exactly how does MS intend to innovate in this growing but also problematic space .... just by buying or locking in with AOL? I'm REALLY interested to see what their declared strategies (as opposed to all this media puffery ...) will be. Great company, but not exactly steeped in consumer or brand insight ... or am I missing something?
"Grabbing a bigger share of online advertising spending is 'of keen interest' to Microsoft Corp., chief executive Steven A. Ballmer told a Washington area gathering yesterday, outlining the business strategy behind his company's ongoing talks with Dulles-based America Online Inc."
Can we talk? Exactly how does MS intend to innovate in this growing but also problematic space .... just by buying or locking in with AOL? I'm REALLY interested to see what their declared strategies (as opposed to all this media puffery ...) will be. Great company, but not exactly steeped in consumer or brand insight ... or am I missing something?
posted by Michael Mouse at 4:33 pm
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