The Industry Standard
"U.S. Internet users are dangerously ignorant about the type of data Web site owners collect from them and how that data is used, a new study has found.
This lack of awareness makes U.S. Internet users vulnerable to online exploitation, such as personal information misuse, fraud and overcharging, according a study conducted by the University of Pennsylvania's Annenberg Public Policy Center.
For the study, titled 'Open to Exploitation: American Shoppers Online and Offline' and released Wednesday, 1,500 adult U.S. Internet users were asked true-or-false questions about topics such as Web-site privacy policies and retailers' pricing schemes."
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