Michael Bayler, innovation marketing strategist and founder of The Rights Marketing Company, comments on new trends in communications, media and entertainment. And other stuff ...
Sunday, February 06, 2005
Ooqa-OoqaTM Branded Browser Achieves Up to 7 Mins 58 Secs
PRESS RELEASE: "Today, results released from United Virtualities’ three UK online campaigns using the Ooqa-OoqaTM branded browser reveal that the innovative ad unit achieves up to 7 mins 58 secs average exposure time per user. This figure was recorded for United International Pictures’ (UIP) ‘Riddick UK’ campaign on www.channel4.com. UIP’s ‘Thunderbirds’ and ‘Shark Tale’ campaigns on www.citv.com both achieved an average exposure time per user of just over 4 minutes and over 5.5 minutes, respectively. "
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