Bill Gates plots a Windows future

BBC NEWS interview gives us the living room As Bill Sees It:

"The vision is that people should have the ultimate in convenience. Being able to get the things they care about on the appropriate device.

So you have got to have a very simple user interface, you have got to have a richness of software that's there and available and you have to bring together all the elements.

Communication because you want to send photos around, the TV guide because you care about watching that, the latest interactive games that are always improving in very dramatic ways, you want this to be very holistic. So the user thinks: 'Hey I just sit down and I can access what I want'."

Note the most significant emphasis here: the focus on quality and convenience of service, NOT access to content. Why? Because the content is , with obvious exceptions, an advertiser>consumer thing. It's the service that provides the lock-in that Microsoft, and others, seek.